More research!

Hoorah!! An advert that has finally been banned for has misleading images. Loreal's advertising campaign in 2010 for Lancome's Teint miracle foundation, who Julia Roberts models and Maybelline's miracle eraser foundation. Were found unrealistic according to the ASA.  The ASA states that retouching is aloud along as its not "misleading" which brings me back to one of my original questions on the topic, How much airbrushing is too far?










Article by the Fashion and Apparel Team; Sheppard, Mullin, Richter and Hamptom LLP Published 21/11/2010

An american news report on the ban of the adverts above:
http://www.youtube.com/watch?v=gOP-eaqyhsY

Watchdog UK, reporting on the ban of the adverts. Published on UWE BOB 22/09/2011
http://bobnational.net/programme.php?archive=70349&view=flash_player

'Beauty and the beast' This was a documentary for channel four that looked at what beauty really is. The program looks at the use of airbrushing for magazines especially 'Lads mags' The gentleman who is carrying out the photo enhancements  believes that the images he creates are  un healthy, but believes along as people are aware that this is not real that it is 'ok.' He also states that each of  his clients has to 'keep up' with the current look that their competitors are portraying otherwise they will be 'left behind.' While this is happening he will continue to enhance models assists. This is a vicious circle as it will keep on happening unless someone breaks this cycle.
http://bobnational.net/programme.php?archive=51019&view=flash_player


BIBLIOGRAPHY
http://www.natlawreview.com/article/about-face-lanc-me-s-airbrushed-makeup-ads-banned-uk